Trader Retail System (TRS)

7 Months | 2024

The long-term goal is to have a critical mass of dealers in a closed loop, vertically integrated “Trader Retail System”. In short, TRS connects the entire car buying process: from online browsing to closing the sale.

Car Shoppers: Car shoppers enjoy a modern buying experience on AutoTrader with more transparency into vehicle affordability, including access to trade-in estimates and loan pre-qualification data.

Dealers: Dealers receive high-intent leads directly into their CRM, along with other tools to extend the user experience beyond the lead and help them close faster.

[TRS Video]