Home Buying Guide

Enabling homebuyers to Take Charge of their real estate process

Led a cross-functional effort to envision, design, and build a new product within the Properly suite, resulting in 2.5x increase in engagement and 6.5% increase in activation.

Context & Challenge

• What was the business or product context?

• Why was this project critical? (e.g. growth target, retention issue, acquisition)

• What wasn’t working (from a user, business, or operational standpoint)?

• Include metrics or user pain where possible.