Homepage
Creating a trustworthy first impression
As our services and customer content evolved over time at Properly, so did the design of our homepage. The primary goals of the homepage were to:
Create a consistent brand, tone, and messaging proposition to our customers
Convince users to go down a conversion path of becoming a lead
Create on-ramps into our products
During my time with Properly, I led design for six major iterations of the homepage content and design.
Tip: Use the thumbnails at the bottom of the page to browse through the design iterations.
